Classical Conditioning

While studying the digestive system of dogs, the legendary scientist Ivan Pavlov unexpectedly discovered classical conditioning: Automatic learning after concurrent presentation of two stimuli. His discovery changed the course of psychological research forever. Discussed in this episode: Pavlov's initial experiments on classical conditioning, examples of classical conditioning, major principles of classical condoning including acquisition, extinction, spontaneous recovery, stimulus generalization, and second-order conditioning, Implications of classical conditioning in therapy, treatment for alcoholism, and treatment for bed-wetting, classical conditioning in advertising, and experiments on classical conditioning of the immune system.

 

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